TY - JOUR
T1 - “Sharing Hope and Healing”
T2 - A Culturally Tailored Social Media Campaign to Promote Living Kidney Donation and Transplantation Among Native Americans
AU - Britt, Rebecca K.
AU - Britt, Brian C.
AU - Anderson, Jenn
AU - Fahrenwald, Nancy
AU - Harming, Shana
N1 - Funding Information:
The research team would like to thank the tribal communities who participated in this research, who shared their stories and gave their time for this campaign. We would like to thank the nurses, those at the dialysis clinics, and all individuals who took the time to be a part of this larger project. We are deeply grateful for their contributions. This work is not only ours; it is theirs as well. This research was supported by the National Institute on Minority Health and the Health Disparities of the National Institutes of Health under Award Number (U54MD008164). The content is responsibility of the authors and do not necessarily represent the official positions of the funding agencies.
Publisher Copyright:
© 2020 Society for Public Health Education.
PY - 2021/11
Y1 - 2021/11
N2 - In this article, the authors discuss a community-based participatory research (CBPR)–driven and culturally tailored social media campaign to promote living kidney donation and transplantation (LKDT) serving Native American communities, who are disproportionately burdened by kidney failure. The effort represents a collaboration among researchers, tribal leaders and community members, medical centers, and other stakeholders to facilitate health promotion related to LKDT among the broader Native American community. Campaign objectives were collaboratively established by the researchers and stakeholders, and the campaign approach and materials were likewise developed in consultation with the community. The results indicated that the use of success stories about LKDT within campaign materials was a statistically significant predictors of heightened campaign engagement (p =.003, β =.223). Recommendations are offered for partnering with tribal communities and other stakeholders, as well as for building tailored health promotion strategies.
AB - In this article, the authors discuss a community-based participatory research (CBPR)–driven and culturally tailored social media campaign to promote living kidney donation and transplantation (LKDT) serving Native American communities, who are disproportionately burdened by kidney failure. The effort represents a collaboration among researchers, tribal leaders and community members, medical centers, and other stakeholders to facilitate health promotion related to LKDT among the broader Native American community. Campaign objectives were collaboratively established by the researchers and stakeholders, and the campaign approach and materials were likewise developed in consultation with the community. The results indicated that the use of success stories about LKDT within campaign materials was a statistically significant predictors of heightened campaign engagement (p =.003, β =.223). Recommendations are offered for partnering with tribal communities and other stakeholders, as well as for building tailored health promotion strategies.
KW - Native American communities
KW - community-based participatory research
KW - living kidney donation and transplantation
KW - social media campaign
UR - http://www.scopus.com/inward/record.url?scp=85097074441&partnerID=8YFLogxK
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U2 - 10.1177/1524839920974580
DO - 10.1177/1524839920974580
M3 - Article
C2 - 33267677
AN - SCOPUS:85097074441
SN - 1524-8399
VL - 22
SP - 786
EP - 795
JO - Health Promotion Practice
JF - Health Promotion Practice
IS - 6
ER -